Sales Letter in an effort to retain good will
(Letterhead)
*In an effort to retain good will.
Date
To: MR. ROGER L. GOODNIGHT, Manager
ERRA Peripheral Unlimited
Dear Mr. Goodnight,
Somewhere or other read: There are many good excuses for losing an order, but no excuse whatever for losing good will!
This is why we are writing to you, not to ask about renouncing your order and referred it to somebody else, but to make sure it wasn’t because of something which has lost us your good will as well.
If it was the later, we would be most grateful if you’d write us about it.
But regardless, we sincerely hope you new equipment given you the kind of performance you expect of it and that you won’t hesitate to make use of our nationwide service facilities should the need arise.
Next time, perhaps, it will be our good fortune to take care of requirements.
Sincerely yours,
GINO F FREEZE
Marketing Supervisor
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