Cover Letter

(Letterhead)
*In an effort to increase sales.

(date)

To: MR. ROGER L. FETTERMAN, Manager
ERRA Assistance Unlimited

Dear Mr. Ricafort,

I have been very pleased to note the constant increase in the frequency and size of your orders since we started doing business together. It is delighting to know that our product is being well used in you area and that you are making money with it.
In view of this overwhelming activity, I would like to thank you for your patronage and likewise, offer our cooperation in any way that will make your sales of our product even further. I am sending you some advertising aids that can be used in window and counter displays;ats for newspaper ads; and suggested spot announcements for your local radio station. Ryan Arenas, our representative in you place will drop in on you next Wednesday to help you set up these peripherals and to offer his assistance in every way. If there is any thing you may need, don’t hesitate to get in touch with me.
I look forward to the continuance of our pleasant, and I hope, mutually profitable relation. With all good wishes, I am.

Sincerely yours,

ALLAN ABAD
Sale Manager

(Letterhead)
*In an effort to retain good will.

Date

To: MR. ROGER L. GOODNIGHT, Manager
ERRA Peripheral Unlimited

Dear Mr. Goodnight,

Somewhere or other read: There are many good excuses for losing an order, but no excuse whatever for losing good will!
This is why we are writing to you, not to ask about renouncing your order and referred it to somebody else, but to make sure it wasn’t because of something which has lost us your good will as well.
If it was the later, we would be most grateful if you’d write us about it.
But regardless, we sincerely hope you new equipment given you the kind of performance you expect of it and that you won’t hesitate to make use of our nationwide service facilities should the need arise.
Next time, perhaps, it will be our good fortune to take care of requirements.

Sincerely yours,

GINO F FREEZE
Marketing Supervisor